Affiliate marketing is a means by which you can make money online by promoting the
products of another company for a commission on each sale you generate.
The industry has four core players: the merchant (also known as 'retailer' or 'brand'),
the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.
Most affiliates promote products through their websites or email lists, but you're not restricted to these methods: Basically, anywhere you can put a website address or a hyperlink can be turned into a promotional vehicle.
Affiliate marketing can also mean the following:
However, the key to being successful at affiliate marketing is to find the right product or service to market. Although the possibilities are endless in terms of the products and services that are available to market.
The industry has four core players: the merchant (also known as 'retailer' or 'brand'),the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.
Most affiliates promote products through their websites or email lists, but you're not restricted to these methods: Basically, anywhere you can put a website address or a hyperlink can be turned into a promotional vehicle.
Affiliate marketing can also mean the following:
- Finding good products to promote
- Building websites
- Conducting market research
- Search engine optimization (getting your website ranking well in the search engines)
- Creative ways to promote your products
- Social networking and "web 2.0" strategies
- Email marketing
- Pay-per-click marketing
- Creating or sourcing content for your website or newsletter
- Getting motivated, staying motivated, and avoiding potential mishaps
- Earning money by displaying ads on your site (eg, Google AdSense).
However, the key to being successful at affiliate marketing is to find the right product or service to market. Although the possibilities are endless in terms of the products and services that are available to market.
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