probably because most of your competitors in business have websites,
but you don't know how it would benefit your business. Should you just
get a website because your competitors already have theirs? If that's
your sole reason for having a website, then you're just about to make
a bad business decision.
There are genuine reasons why your business should have a website, and
they are presented below:
1. You wish to expand your potential customer base to the entire
nation and the world.
Internet has made the world a global village, at such, there is no
limitation to your customer base. You are no more limited to selling
your product and services to people within your locality. Gone are the
days when all you can have as customers were people who read your
adverts in the newspaper. Today, anyone with Internet access is a
potential customer whether he lives in Mumbai, Dubai or New York.
2. You website is your 24/7 customer care agent.
With a professional website, you can answer questions and explain the
benefits of your products and services 24 hours of the day, 7 days a
week. Your website is always on, so your potential customers don't
have to wait until office hours to call you. By browsing through your
website, they can find out exactly what services and products you
offer them. They can get answers to their questions from the FAQ
section of your website. They can email you or get access to your
phone numbers so they can call you for more information. With a
professional website, potential customers can take a 'complete' tour
of your business in your absence.
3. Present a professional image and become the expert.
If you run a small business that competes with larger businesses,
having a website is probably one of the best business decisions you
can ever make. A well-designed website is one way to instill
confidence in your potential customers and make your small business
look bigger than it actually is. A professional website increases your
credibility. And your credibility, in turn, makes you the expert.
People go online to seek out businesses that know their onions. A
professional website positions you and your business as such.
4. Create an interactive environment for your customers.
Everybody wants to have a say. Your customers want to share ideas on
how to get the best out of your products and services. They want to
ask questions and get response. Your site can have aplace for such
comments and questions or even a feedback forum where you ask your
customers what feature they would like to see added to your products
and services. You business would grow when you provide just what your
customers want.
5. Keep your information up-to-date.
How does it feel spending thousands of naira to print full-color
brochures that become obsolete even before you finish distributing
them? Awful, isn't it? That's because once you print and publish, you
can't easily update. A professional website is different. You can
update content whenever you want and give your potential customers
information that is up-to-date.
Picture curtesy of www.martinairing.com
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